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| The Business of... |
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| Aujan Industries |
| With a reputation for power brands and great marketing, the $400m soft drinks company has big plans - including real estate and African beach resorts. |
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 Aujan Industries was established in 1905, and claims to be the largest privately owned, independent soft drink and confectionery manufacturer, marketer and distributor in the Middle East. It has over 2,200 employees and a turnover of $400 million. Its brands include Rani, Barbican, Vimto and Hani and it also has association with Wrigley's and Unilever's Lipton Ice tea. The company spends $30m on advertising annually.
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