Dubai TV vs Abu Dhabi TV

that the station intends to break away with the common habit of giving priority to Saudi Arabia: “We used to air (prime time shows) at 10:30 p.m., which is what everyone does to align with Saudi (Arabia),” said Sarkis. “However, prime time will now begin at 9 p.m. in the UAE. In the UAE, it’s not fair to ask people to stay up later.”

New looks
Abu Dhabi TV’s recent revamping may give it another serious push. Indeed, the new branding and positioning (Abu Dhabi Al Oula for the flagship channel, Abu Dhabi Al Emarat for the local channel, Abu Dhabi Al Riyadiya for sports, under the umbrella of mother brand Abu Dhabi TV) are clear references to its Emirati roots. The new logo, an ancient dhow sailing vessel, also emphasizes this sense of belonging.

Four years ago, when it replaced Emirates Dubai Television with a more upbeat format, Dubai TV had been subjected to a similar overhaul costing an alleged $100 million. New studios were built, others were upgraded and a 600 square meter sports studio was acquired.

And ahead of many competitors, DMI’s station had also strengthened its presence by signing a multi-year free TV programming deal with Warner Bros. International Television Distribution and by launching over 20 programs produced locally, plus an additional half dozen exclusive serials for Ramadan. It appeared to be aware that content was its key asset.

Content wars
Abu Dhabi TV learned from its competitor. Not only did it give its look a complete makeover, it also generously invested in content. “The Million’s Poet” and “The Prince of Poets” were hugely successful, …