Loading ...News
Ad spend down 26 pc
Advertising spend in the UAE fell 26 percent in the first half of 2009 compared to the same period in 2008...
.....................................................................
Related articles:
-
Ten most influential expats in the UAE
The Wall Street Journal recently compiled a Who’s Who of ... -
Paint a picture of UAE residents
Are we over-spenders? Are we impulsive buyers? Or are we ...
Related modules:
-
The ups and downs of Sulaiman al-Fahim
The Abu Dhabi-based businessman has reportedly been issued an arrest ... -
Video games in the UAE
It’s one of the fastest growing industries in the country, ...
Related news:
-
Internet phone lines 38 times more expensive in UAE
Lack of competition and passive regulation to blame for high ... -
Egypt shares down on concerns over Mubarak’s health
Benchmark index down 3.84 percent; Egyptian President said to be ...
Jul 12th, 2009
Advertising spend in the UAE fell 26 percent in the first half of 2009 compared to the same period in 2008, according to statistics published by the Pan Arab Research Center (PARC).
The biggest reductions were in both the property and financial sectors, which fell 75 percent and 43 percent respectively during the first two quarters of 2009. However, advertising spend rose on clothing, jewelry and household items, among others.
Overall, however, advertising spend remained stable at AED1.2 billion during the first half of 2009.
Previous Story Next Story
Overall, however, advertising spend remained stable at AED1.2 billion during the first half of 2009? Overall what? Remained stable after a drop of 26%? This story does not make sense.
hahaha yea exactly!
Since when has any story with statistics made any sense?? It’s always like what a drunkard uses a lampost for..it’s never for illumination, its only for support.