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Brand UAE…
…has apparently been doing very well; it tops the recent regional Country Brand Index. The nation is set to see new attractions and thousands of hotel rooms soon. But is the brand powerful enough?
Nov 12th, 2009
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And the country is now planning to create a federal tourism body to represent the UAE’s tourism industry abroad, says Gulf News. The body, called the National Council of Tourism and Antiquities, is expected to co-ordinate with the tourism authorities of each emirate, and will also develop a tourism statistics database for the country. The government is currently finalizing details before formally announcing its launch, government officials told the paper.
While Dubai has made a name for itself in the world, and Abu Dhabi too is now catching up, do you think the UAE’s branding as a country has been efficient? What about Umm Al Quwain, Ajman and Ras Al Khaimah? Do they even exist on a traveler’s map? Will the new body finally give a face to the whole of the country?
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The fund, launched by Saudi’s Al Rajhi Capital and Bahrain’s Arcapita Bank, has already made a $79.7 million acquisition.
Bahrain has stopped issuing visas on arrival to certain categories of GCC workers.
Investors have become uncertain towards the economic outlook on the UAE economy, according to a report by Shuaa Capital.
Is there a UAE branding? No.
The branding is done either as Dubai or as Abu Dhabi. They present themselves as separate entity and you never see a whole UAE branding.
As for the northern states, they all fall under the umbrella of Dubai, and considered only as a gateway from Dubai big city life, especially Umm Al Quwain and Ras Al Khaimah.
And we shouldn’t forget Fujairah, it established a good position in beach resorts.