Students of School of Management, New York Institute of Technology (NYiT), the leading educational Institute in Jordan, visits IPSOS, Amman, as a part of their experiential learning program. IPSOS has the 2nd rank as a global survey based research Organization. Mr. Ragheed Masri, Operations Manager, Mr. Basem Ashour, Admin & H.R. Manager, and Tamara Ma'ani Senior Research Analyst welcomed the team of students and faculty.

In his presentation, Mr. Ragheed Masri, focused on the topic “Marketing Research and its statistical basis: IPSOS Practices”. He also explained the issue that the market research companies globally are helping the Industries by giving them insights based on their researches on behavior of consumers. He stressed that projects undertaken had succeeded in keeping pace with the dynamic demands of sectors like telecom, banks etc. In addition, he said, there is strong need to uphold the ethical standards by research firms in order to maintain a ethical image across the borders. At the end of presentation, Ms. Tamara took the team of NYiT to meet the statisticians in the qualitative and quantitative analysis department.

Nasser, a NYiT student said, “The understanding I had today opened my mind and make me more interested in the applications of the statistical tools and methods”. All of their questions ranging from career prospects, skill requirement, clients success stories were very well taken by the host speakers. Prof. Nitin Arora (Statistics department, NYiT), felt this experiential visit as an essential step towards enhancing student practical learning, and that goes with NYIT's mission which is to provide career-oriented, professional education; to offer access to opportunity to all qualified students; and to support applications-oriented research that benefits the larger world. The students overall experience with the visit to IPSOS, Amman, was excellent. Mr. Ashour's assurance of upholding long term relationship with NYiT added significance and momentum of this visit.

-ENDS-

For editors
Established in 1955, New York Institute of Technology is considered one of the most well-established US universities, ranked in the top half of the 2nd tier of the universities in the USA that are recognized worldwide. NYIT has had presence in Jordan since 2001, offering undergraduate programs (school of Engineering and Technology, school of Management, school of Arts) and Graduate programs (school of Engineering and Technology, school of Management). The university seeks primarily to match between education and market needs. It supports research at the Middle East level, with research products discussed in specialized conferences and published in journals by international publishing houses.

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