Dubai UAE, 20^th January 2010: Maui Jim the Official Eye Wear Partner at Abu Dhabi Golf Championship announces the launch of their Sports collection SugarBeach and Breakwall. The trendier sunnies are specifically meant for Golfers as the collection promises fashion, comfort and ideal design for engaging in golfing.  

Commenting on the launch, Mr. Rajiv Radhakrishnan, Middle East Sales Director, Maui Jim said, “Maui Jim Sunglasses have a huge line of sports collection complimenting requirements of each outdoor activity. Golf is a precise sport and requires focus and clarity to see the ball and fairways. SugarBeach and Breakwall Sunglasses are not just meant for style but a must have accessory on Golf course as they provide highest optical quality and effective visual enhancement properties.”

Adding further he said, “Abudhabi Golf Championship is a premium Golf event in the region and we are pleased to be associated with them as Official Eye Wear Partners and there can be no better way to launch our latest collection”

SugarBeach and Breakwall collections are suitable for all weather and light conditions from bright sunny days to overcast or foggy days as they are available in HCL® (High Contrast Lens) Bronze for glare protection and added contrast. The patented Maui HT™ (High Transmission) technology is for a flattering palm tint without a distracting yellow cast; perfect for low light conditions.

The PolarizedPlus®2 lenses cuts down on glare, boosts color and protects from harmful UVA rays providing relief to the Golfers from squinting at the sun. Proprietary CLEARSHELL® provides excellent scratch resistance on front and back of lens. The lenses are injection molded and optically correct.

The modified aviator and rectangular shaped lenses compliment many facial shapes and have a unisex appeal. Rubberon temple inserts provide extra grip allowing for a more secure feel.

The collection features durable yet lightweight frame and provides superior comfort and fit encouraging all-day use – which means that eyes are protected. Golfers will agree seeing better means performing better and MauiJim SugarBeach and Breakwall collections enhance the Golfing experience!

The collection is reasonably priced at AED 660 and is available at all leading opticians and department stores. For further information and details of your nearest retailer please consult www.maujim.com.

About Maui Jim:

Maui Jimò Sunglasses are the spirit of Hawaii in a beautiful, functional form.  All Maui Jim styles feature patented PolarizedPlus2 technology, which blocks glare from above, below and behind. It makes Maui Jim measurably better than ordinary polarized sunglasses. Maui Jim Sunglasses are available at leading opticians and department stores. For further information and details of your nearest stockist please consult www.maujim.com