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  • online fashion retail in the Middle East

    Rough ride for online fashion retailers in the Middle East

    Notwithstanding the optimism fueled by internet savvy and style conscious Middle East consumer, online fashion retail is having a bumpy ride on the sand dunes of the Middle East. Kipp finds the reasons.

    July 31, 2012 11:31
  • Trends of Marketing

    The evolution of trends in Marketing

    Most management and CEO’s in the region identify trends after tangible products are developed rather than exploring a movement that would set their companies into a leadership position

    July 30, 2012 10:01
  • Federica Mazza - Creative Director LEMUDA

    Middle East ‘E-tailers’ optimistic despite cautious consumers

    A candid interview with Federica Mazza, Creative Director, Lemuda.com reveals how online retailers in the Middle East are sharpening their survival skills to beat the odds in this nascent market.

    July 29, 2012 12:16
 
 
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