No Story? No Brand.
Are you telling your story right? Stories leave an indelible mark on people that can last for years to come, continue to grow, and deepen the relationship. You need a story to be a competitor.
June 22, 2012 2:45-
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WHAT ARE YOU WORTH? Top 5 tips for a business valuation
Valuation is a complicated and rather intimidating topic for most small or medium business. To this end, du’s John Lincoln gives you 5 top tips to keep in mind for a valuation exercise.
June 18, 2012 3:54 -
An offer you can’t refuse…
Laimoon’s marketing guru Ramy Assaf stresses on the importance of hiring not just a good salesman but a great salesman.
June 13, 2012 5:36
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Flamin’ hot hype?
Is Flame as dangerous as certain media outlets would like us to believe? Kipp takes a closer look at the virus everybody is talking about.
June 6, 2012 7:39 -
Oil prices to ease further this year – Shell CEO
Oil price to weaken in H2 with demand, easing political tensions; Recovery in demand, prices seen in 2013; Enough oil supply to deal with impact of Iran sanctions
June 5, 2012 11:41 -
INTERVIEW: David Van Oss
David Van Oss, Principal Consultant of PRTM Management Consultants, talks about challenges in the eurozone and American presidential elections.
June 4, 2012 4:30
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20 ways to impress your investors and secure funding
It is all about the money, honey-or is it? Du’s John Lincoln gives you the skinny on how to secure funding for your SME.
May 30, 2012 5:58 -
SMEs Biggest Challenge: Human Capital
How does the humble SME with under developed training programs and limited career development attract the top crop? Check out these tips from Laimoon’s marketing guru Ramy Assaf on how to meet and secure top talent.
May 28, 2012 6:26 -
TOP ALLIES: On the US-GCC business relationship
Separated by thousands of miles, countries in the Gulf region have been successful in strengthening trade relations with economic powerhouse, the United States, says Mas Meghji
May 22, 2012 2:27
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The art of a good manager: Is your team smarter than you?
Du’s John Lincoln shares his thoughts on the transformational process of being a good manager and tells you if you are one by asking three essential questions.
March 25, 2012 5:02 -
Customer Experience: What was your best or worst?
What is Customer Experience? Is it a new name for Customer Service? What’s in it for you? Arti Gupta tells you why a good customer experience isn’t utopian at all.
March 14, 2012 3:05 -
Economic playoffs: Greece vs Japan vs China vs the US
Goldman Sachs' Jim O'Neill cautions that unless the fall out of the Greek debt restructuring results in fresh challenges for Italy and Spain, it’s best to remain unexcited about it.
February 12, 2012 4:19
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Identity crisis: Why do brands matter?
The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.
February 11, 2012 7:16 -
Six computing trends that could help your business
As part of our special focus on Cloud Computing, Red Hat's George DeBono talks about this year's trends for html5, cloud computing, enterprise mobility, open standards and app evolution.
February 8, 2012 1:29 -
The Magazine in the Machine: digital publishing fits all
The high adoption rates of mobile devices in the Middle East have created the unspoken expectation for publications to go online. Such a move can be daunting and the right tools must be employed to ensure success in overcoming the challenges of digital publishing.
November 20, 2011 4:11
