New Year brings with it splendid new opportunitiesJanuary 4, 2016 10:46
Could Ladies’ Days/Nights soon become an act of discrimination?
A US police officer is suing a firing range for denying him the free entry women are entitled to on Ladies’ Day. Kipp wonders if equality or economy will win this one.
August 26, 2012 1:07 by Eva Fernandes
Racism, sexism and ageism are requisites of the current taxonomy for discrimination, but what about the reverse? What of reverse-racism, reverse-ageism and reverse-sexism? If the protectors of political correctness work towards upholding the rights of one group, it is only a matter of time before the other begins to feel marginalized.
An interesting case study for the concept of reverse-sexism is the story of Derrick Hunter, a 34-year-old special police officer who went to a small shooting range in Maryland, US last October. On paying his $15 entry fee, Hunter noticed women were walking in for free. Approaching management about this indiscretion he was told that Mondays are “Ladies’ Day and you don’t meet that criteria.”
After complaining to the Human Relations Commission of Prince George’s County, last week Hunter filed a $200,000 lawsuit against the firing range. His lawyer Jimmy A. Bell thinks his client has a worthy case: “If someone said because you were Jewish you’d have to pay more money, what would you think about that? People don’t look at it like that. People think a man should have to take it. And that’s now how the law works.”
Now, having personally reaped the benefits of freebies and discounts available to the fairer sex on Ladies’ Days/Nights, I am very intrigued to how this case will pan out. But it isn’t solely my cost-effective tendencies which have piqued my interest in the case; think of the business repercussions of such a lawsuit. If indeed Hunter is successful, businesses have some rather dark days ahead. The well established concept of Ladies’ Night/Day has proven to bring in the crowds, both men and women—though it is questionable just how profitable such special days really are. Should the practice be deemed as discriminatory and reverse-sexist, it could set a precedent for other lawsuits and other such special offers.
Then again, it should be noted that this isn’t the first time the question of equality of the sexes has been raised. Over two years ago, in 2010 Roy Den Hollander a New York lawyer filed a suit against bars that offer women cheaper drinks on Ladies’ Night; the case was shot down by the Second Court of Appeals making a somewhat farcical statement about Hollander’s argument: “[He] paints a picture of a bleak future, where ‘none other than what’s left of the Wall Street moguls’ will be able to afford to attend nightclubs.”
When it comes to the question of equality over economy, I am aware of both sides of the argument. But from a business perspective, I feel more keenly towards having faith in the mechanisms of a free market when no dire ethically incorrect policy is in place . What do you think? Let us know in the comments section down below.