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Here’s hoping the kids stay alright

Here’s hoping the kids stay alright

When it comes to these questionable toys and appalling behaviour, Precious de Leon isn’t waxing lyrical.

March 27, 2011 5:01 by



Kipp can’t remember the number of times we’ve told nieces, nephews and younger cousins to savour their childhood and don’t think too much about growing up—after all, childhood is so temporary and adulthood is pretty the rest of your lifetime.

But it even seems like for every generation, the expiration date on this so called childhood innocence is getting shorter. Kids at eight these days are more aware of things that would shock the ten year old versions of us.

Yes, we can blame the media or we can blame the parents who leave the TV to babysit their kids. But there’s not been many fingers pointing in the direction of toymakers, releasing more questionable toys these days.

Recently, Mattel has received widely covered criticism over dolls that “encourage girls to wax.”

The fashion doll, called Clawdeen Wolf (har har, get it?), describes her hair-removal regimen in the package’s character description: “My hair is worthy of a shampoo commercial, and that’s just what grows on my legs. Plucking and shaving is definitely a full-time job but that’s a small price to pay for being scarily fabulous.”

The toy is part of Mattel’s Monster High franchise, which is targeted at girls as young as six.

This is simply outrageous, in Kipp’s book. What we can’t fathom is how this doll ever left the drawing room at all, without anyone thinking twice about how these dolls could affect children at pre-pubscent age.



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