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    Broken Promises

    If employees don’t buy into the brand promise, consumers definitely won’t. And here are the figures to prove it.

    July 14, 2012 11:45
  • 30-TRE-167-LA FRANCAISE.pdf - Adobe Reader

    Mutual Fund

    A shari’a real estate fund in Paris, courtesy of an anonymous Kuwaiti bank, has all the trappings of a queer yet interesting partnership in a market with fair potential.

    July 13, 2012 4:30
  • 18-23-COMM 90-prime time.pdf - Adobe Reader

    LIVING SOCIAL: Why brands cannot afford to miss the social media boat

    Arab youth have a heavy social media consumption and usage. Social media is where brands have to be.

    July 13, 2012 3:00

    Eurozone and the GCC

    As the eurozone crisis contin­ues to rage, seemingly beyond the control of the political and fiscal masters of Europe, the crisis is beginning to have an impact on various parts of the global economy.

    July 13, 2012 11:37
  • 32-33-CLV 26-Q&A Tutsell.pdf - Adobe Reader

    PRIME TIME: LebaneseTV stations looking forward to Ramadan

    Lebanese TV stations look forward to Ramadan, and prepare for the fierce competition

    July 12, 2012 3:00

    Ouster of Etisalat chairman may herald foreign strategy shift

    When Gulf telecommunications giant Etisalat replaced its veteran chairman last week, he became the latest casualty of a multi-billion dollar foreign expansion which has failed to translate into profits and may prompt the firm to sell overseas assets to offset a decline in income.

    July 12, 2012 1:00