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Purely driven

Purely driven

If you think eco-ethical businesses are a recent innovation, then go read the Holy Qu’ran, says Dr. Mah Hussain-Gambles.

July 11, 2010 12:37 by

The Qur’an is also very clear on the economic and social impact of running a business. Zakat (alms giving) is an obvious example. Of course, whether a business can be classed as halal depends on its nature. But a halal business may also incorporate principles of equal opportunity, for example, or the non-exploitation of workers and children.

Minimising the carbon footprint when doing logistical planning could be another. The latter forms part of the eco-ethical business model, and is already successfully employed in the West.

I believe halal principles are no different from the eco-ethical principles adopted in the West. My personal mission is to break down any negative stereotypes associated with halal in the West and to promote halal as the new eco-ethical accreditation, and remind people that halal goes beyond alcohol-free and pork-free. It already encompasses eco-ethical principles laid out in the Holy Qur’an 1,400 years ago – before the eco-ethical business model, which was developed in the West only in the last decade.

Thanks to her continuous lobbying of halal as the new eco-ethical accreditation, Dr. Hussain-Gambles’ Saaf Skincare won the Best Creative Marketing Campaign Award at the recent World Halal Forum. She has also been named British Female Innovator of 2009.

Gulf Marketing Review magazine.

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