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Sky’s the limit

Sky’s the limit

Heard about cloud computing? Kipp hears it’s the latest thing to change the way your office operates. Here’s an excerpt from a Q&A session with Richard Snow, VP and Research Director for Ventana Research and Joe Staples, CMO for Interactive Intelligence, talking about how that will happen exactly

April 11, 2011 12:32 by



Q: Including how they “manage” communications, then, what are the overall drivers for customer adoption of cloud-based communications?

Richard: “The drivers for people adopting cloud-based communications come down to three categories: cost, resources and risk. However, when I asked people during my research, the drivers tend to be around flexibility in the way cloud-based applications and services can be managed; you can be flexible in terms of the volumes you use, can scale up or down to meet your business needs, but you can also use the functionality that you want. The bigger thing I find with people adopting cloud-based communications is innovation. With these kinds of solutions you can actually innovate the way your company runs, and how it communicates with the outside world and your customers.”

Q: What are some of the things customers should look for in a mature, solid cloud-based communications offering?

Richard: “The three things that people told me you should look for are summed up easily. It’s functionality, functionality, functionality. You should be looking for a system that’s got the functionality that delivers your business needs. People should look for a supplier that’s got a track record of providing solutions that are going to meet your business needs.”



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