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Bang & Olufsen in your BMW

Bang & Olufsen in your BMW

The layout of the 16 fully active loudspeakers, with a subwoofer positioned under each front seat, seven mid-range loudspeakers and seven tweeters, creates a highly balanced listening experience that will envelop the driver and passengers in a crystal-clear sound stage.

October 12, 2010 9:59 by



The Bang & Olufsen High-End Surround Sound System featured in the BMW 6 Series concept car was developed under a veil of secrecy at the Bang & Olufsen research facility in Struer, Denmark. Over many months of intensive research and development, the sound system began to take shape. The result is a sound system that seamlessly integrates the clean Danish design of Bang & Olufsen with BMW’s dynamic three-dimensional style and the flowing, sporty interior lines of the BMW 6 Series concept car.

The sound system features several unique design elements, such as the hand-crafted Acoustic Lens positioned in the centre of the instrument panel, which, when activated, opens up to reveal the lens inside. A well-known and highly-acclaimed Bang & Olufsen car and home audio technology, Acoustic Lens Technology (ALT) is featured in numerous Bang & Olufsen products, including the top-of-the-range BeoLab 5 loudspeakers. ALT maximizes the area of optimum sound in front of the loudspeaker, providing an improved sense of space and realism compared to the focused beam of sound produced by traditional baffle-designed loudspeakers.

The solid aluminum grilles covering the 16 high-performance loudspeakers also complement the design of the interior space while creating a sense of uniqueness. Finished in a stylish anodized ‘Perl Glanz’ color with laser-engraved Bang & Olufsen logo, the grilles appear to float above the interior surface, accentuating the dynamic and sporty feel. The hole patterns of each grille were meticulously drilled, so no matter which angle you look from, the holes are perfectly aligned, a design feature unique to the Bang &Olufsen car sound system portfolio.

The layout of the 16 fully active loudspeakers, with a subwoofer positioned under each front seat, seven mid-range loudspeakers and seven tweeters, creates a highly balanced listening experience that will envelop the driver and passengers in a crystal-clear sound stage.



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