close

policy

We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

 
 
Latest News

Burj Khalifa press coverage valued at $7 million

A video released by the developer’s PR firm reveals the value of two months’ free coverage in print publications alone. But is all publicity good publicity?

1

April 7, 2010 11:52 by



The opening of the Burj Khalifa – the world’s tallest building – received $7 million in free coverage in print publications in December 2009 and January 2010, according to this video released by the developer Emaar’s public relations company, ASDA’A Burson-Marsteller.

That figure does not include the value of coverage from the 160 TV stations that covered the event, or other material produced by the estimated 300+ media staff present at the launch.

But not all publicity is good publicity. As Kipp has reported previously, the Burj Khalifa recently reopened after ‘maintenance’ issues forced its closure on February 7, after a group of visitors were left stranded in an elevator. And during that time, several VIPs were given a tour of the observation deck – even though the building remained closed to the public.

Source: ASDA’A Burson-Marsteller

RELATED ARTICLES

The Burj Khalifa is open – but only for ‘VIPs’

Giorgio Armani anxious about Burj hotel design

A mere wobble, or are the cracks showing?

Burj Khalifa to reopen this week

Burj Khalifa closes its doors to the public

Are you planning to visit the Burj Khalifa observatory on the 124th floor?

Emaar is “finalizing” the rebranding of Burj Khalifa

Were you excited about the opening of Burj Dubai [now Burj Khalifa] on Jan 4?



1

Tags: ,

1 Comment

  1. Jonnie Millar on April 14, 2010 9:42 am

    I would be very surprised had the story not generated this much coverage. It’s not really that difficult a sell to open the world’s tallest building now is it?

     

Leave a Comment