"I’m not going to be the person I’m expected to be anymore"
August 23, 2010 12:44 by Francois
Residents of Manhattan’s Upper East Side – count this hack among them – know that just about every company pines to use their scenic neighborhood as a backdrop in television commercials. The outfit that takes the prize for capturing Uptown best is Chanel with its advertising campaign for Bleu cologne. Of course, hiring Martin Scorsese helped. The veteran director worked with the rising international star Gaspard Ulliel to make one of the best TV spots we’ve come across in ages. The character of Hector in the 60-second commercial says it best: “I’m not going to be the person I’m expected to be anymore.”