Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Condition leaves singer unable to leave the house for two years
Making it big in the music industry is hard enough but what if you also had a condition which left you unable to leave the house for two years?
April 21, 2011 4:09 by kippreport
OK, so this isn’t quite the usual business-y video that Kipp features, but we thought this was a particularly interesting case: singer Jemma Pixie Hixon, who is 20, has agoraphobia which is a marked fear of open spaces or crowds. Despite her condition more than 2 million people have watched her perform after she turned her bedroom into a home studio and published videos on YouTube. Now who can think of brands that would benefit from catering to her viewership?