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KFC flaps its wings

February 3, 2008 8:43 by

KFC, world recordIf you want to build the world’s biggest sandwich you will have to top the 2,500kg monster created by Wild Woody’s Chill and Grill. The longest line of pizza currently stands at 186.3m, in Treviso, Italy. Doha can now claim to be the home of the world’s largest bucket of fried chicken - a 300kg mountain courtesy of Qatar Food Company, the franchisee owner of KFC.

Setting the record has certainly made the papers, at least locally, and no doubt QFC is proudly counting the press clippings. “We wanted Doha to be in the record books and what better way to offer customers abundant supply of the product they love, while setting a record on the way as well,” says Sherif al-Ashry, a company official.

But is this really the kind of story KFC wants associated with its brand? A wasteful amount of presumably cold chicken (it was shipped from six locations) sat in a shopping mall. It makes the brand look cheap and greasy.

And unremarkable. “Judging the thousands of food-related record requests we get every day, it’s hard to tell whether it will stand for very long,” Kelly Garrett, a Guinness World Records adjudicator tells Gulf Times. “Besides, records are being broken, faster than they are made, these days.”

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