Launch of Boots retail brand into Saudi Arabia with first store opening
New Jeddah outlet offers Saudi Arabian customers a large selection of internationally trusted healthcare, skincare products and toiletries under one roof.
March 31, 2010 3:52 by Ben Flanagan
Jeddah, 31st March 2010: The first Boots branded store in Saudi Arabia officially opened this week at Mall of Arabia, Jeddah. The new store marks an important milestone in the development of the Boots retail brand in the Middle East and will be the 43rd Boots branded outlet in the region.
The 200m2 store was officially inaugurated by Gordon Farquhar (Managing Director of Boots International) and Thomas Pinnau (Managing Director International, Alliance Healthcare).
The Mall of Arabia Jeddah store offers customers a wide selection of internationally trusted healthcare, skincare products and toiletries all under one roof. Shoppers can choose from over 6,000 health and beauty products, including 3,000 own brand products ranging from cosmetics and skincare to toiletries. With a focus on affordability and accessibility, Boots own brand value for money product ranges start from as little as ten riyals.
The store also features areas dedicated to healthy living, with pharmacists offering expert advice on all healthcare-related topics, and a private consultation room for patients. The Mall of Arabia outlet boasts a special beauty counter for personalised cosmetic and skincare advice from dedicated No7 beauty consultants.
Andrew Powell, Regional Manager, Boots International, said: “Our new store in Jeddah offers customers a new experience in healthcare shopping and builds on the success of our existing operations across the Middle East. We now look forward to expanding our footprint across Saudi Arabia in the future.”
Gordon Farquhar, Managing Director of Boots International, said: “Moving into Saudi Arabia is part of our continued strategy to making Boots a truly international brand. This new store will enable us to provide customers with an opportunity to enjoy the perfect one-stop shopping experience and benefit from our health and beauty expertise.”
The first Boots branded stores in the Middle East opened in May 2006 in partnership with regional franchiser M. H. Alshaya Co., and outlets are now operating in Bahrain, Kuwait, Qatar, and the UAE.
The award-winning range of health and beauty brands available in the new store include No7, the UK’s leading cosmetics and skincare brand; Soltan, one of the UK’s biggest-selling suncare ranges; and Botanics, a holistic range of skin, hair, bath and body products that brings together plant extracts with scientifically proven formulations, created in conjunction with the Royal Botanic Gardens in London.