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Latest News

Love, Chloé

A tribute to her unique personality, her aura and her symbol.


October 20, 2010 11:35 by

Chloé launched yesterday at he Chloe boutique/Emirates Towers in Dubai her new fragrance, ‘Love’. This new fragrance is describe as a tribute to her unique personality, her aura and her symbol.

The Bottle
Seeped in a nude pink bath, Chloé’s iconic color, the spray flirts between transparency and metal. a slender silhouette, golden with subtle tones of pink, a delicately engraved name… every detail upholds a taste for refinement, down to the delicate gold chain fastening the cap, a graceful echo of Chloé’s elegant leather goods.

The Scent
Composed by perfumers Louise Turner and Nathalie Cettogracia (Givaudan), Love, Chloé follows in the traces of Chloé’s fragrance history.
The top note features orange blossom blended with an icy touch of pink pepper. vivacious. modern. as invigorating as a quick stride. the fragrance’s heart note then radiates on the skin. a concentrate of elegance, fusing iris absolute and flower notes blended into an impressionist twist: lilac, hyacinth, wisteria blossom. mingling poetry into this floral accord, heliotropine, the iconic ingredient used in perfumery for over a century, offers its almond and subtle vanilla tone. lastly, powdery musks interweave into an immaculate backdrop alongside the talc and rice powder notes designed by the perfumers.

The Location
Love Chloe perfume will be available in exclusive “Avant-Premiere” at the Chloe boutique/Emirates Towers in Dubai from the 19th of october.


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