| Kippreport.com

Network of… Sepp Blatter

June 24, 2010 4:55 by shafeer

Forbes named him the world’s highest paid footballer three years running, bringing home a reported $40 million last year. David Beckham, who joined Blatter in the World Cup Bid Book Handover ceremony at FIFA headquarters in Zurich last month, is a footballer with some serious brand power. An estimated eighty percent of his earnings last year came from sponsors such as Adidas, Giorgio Armani and Motorola.

The advertising icon has a broad appeal that consultants value in the tens of millions of dollars.

“He’s stylish and good-looking as well as being a family-man, his reach is enormous,” the BBC said, quoting Sam McCollum, a consultant at FutureBrand.

“His football, his experience with dealing with the media, his very sexy image all add up to a killer brand,” added Interbrand’s Rita Clifton.

Pages: 1 2 3 4 5 6

Tags: 2010, : UAE Football Association President, CEO Adidas, David Beckham, fifa, Herbert Hainer, Mohammed Khalfan Al Rumaithi, nelson Mandela, roger federer, Sepp Blatter, Sheikh Mohammed bin Hamad Al Thani, South Africa, world cup