Network of… Sepp Blatter
A big believer in harnessing the global appeal and magnetism of football, Sepp Blatter says the sport can contribute to economic and social advancement.
June 24, 2010 4:55 by shafeer
Forbes named him the world’s highest paid footballer three years running, bringing home a reported $40 million last year. David Beckham, who joined Blatter in the World Cup Bid Book Handover ceremony at FIFA headquarters in Zurich last month, is a footballer with some serious brand power. An estimated eighty percent of his earnings last year came from sponsors such as Adidas, Giorgio Armani and Motorola.
The advertising icon has a broad appeal that consultants value in the tens of millions of dollars.
“He’s stylish and good-looking as well as being a family-man, his reach is enormous,” the BBC said, quoting Sam McCollum, a consultant at FutureBrand.
“His football, his experience with dealing with the media, his very sexy image all add up to a killer brand,” added Interbrand’s Rita Clifton.