Switch on to realty TV
‘The Hydra Executives,’ the UAE’s version of ‘The Apprentice,’ is going to start airing this week. Are you waiting to watch it?
January 5, 2009 3:46 by Aarti Nagraj
The first season of the UAE’s very own reality show, ‘Hydra Executives,’ is finally set to hit TV screens on Jan. 7. The show, which was initially supposed to start airing in March 2008, will pit a team of eight American contenders against a group of eight British rivals.
It is produced by Hydra Properties, a real estate developer in the UAE, and All 4 Media, and the 28 episodes will be aired on Showtime Arabia, Infinity TV, Emirates TV and RETV.
The 16 contenders will face a series of real-estate challenges, and the lucky winner will get their own business venture, worth $1 million. Filmed entirely in Abu Dhabi, ‘Hydra Executives’ will be hosted by Sulaiman Al Fahim, CEO of Hydra Properties, and also features appearances from Donald Trump Jr. and his daughter Ivanka, both of the ‘The Apprentice.’
“’Hydra Executives’ is more than just a reality show. The show is a creative project, not confined to the traditional but rather looking at the diversity of doing business in interconnected societies,” says a press release on the show’s site. Al Fahim says one of the main aims of the show is to boost the reputation of Abu Dhabi in the global market.
“We would like to position this competition as the Olympics of business,” Ziad Battal, one of the show’s developers, told ‘Gulf Marketing Review’ magazine.
But will the show manage to do that?
The ‘Hydra Executives’ group on Facebook has only attracted 23 “fans” as yet, although one of them has asked when the show will air in the US.
Hydra Properties is also planning spinoffs of the show, including executive retreats, seminars and VIP clubs. And that will probably draw a few more followers.
The second season of the show, which is currently being produced, includes teams of Indian and Pakistani entrepreneurs. That could create another potential audience.
But do you think the show will be able to create a market in the region and across the world? Will you watch it?