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“The Marketers’ Dilemma” conversation at the Abu Dhabi Media Summit
A discussion on how companies can build global brands in a fragmenting media world.
March 11, 2010 2:50 by kippreport
Jonah Bloom, CEO & editor-in-chief at Breaking Media, moderates this discussion on how companies can build global brands in a fragmenting media world. The key question is “what that means to brand marketers,” says Bloom. On the panel are: Maurice Lévy, chairman and CEO of Publicis Groupe; Samir Arora, chairman and CEO of Glam Media; James Hogan, CEO at Etihad Airways; and Alan Horn, president and COO at Warner Bros.