Broken Promises
If employees don’t buy into the brand promise, consumers definitely won’t. And here are the figures to prove it.
July 14, 2012 11:45-
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Mutual Fund
A shari’a real estate fund in Paris, courtesy of an anonymous Kuwaiti bank, has all the trappings of a queer yet interesting partnership in a market with fair potential.
July 13, 2012 4:30 -
LIVING SOCIAL: Why brands cannot afford to miss the social media boat
Arab youth have a heavy social media consumption and usage. Social media is where brands have to be.
July 13, 2012 3:00
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Eurozone and the GCC
As the eurozone crisis continues to rage, seemingly beyond the control of the political and fiscal masters of Europe, the crisis is beginning to have an impact on various parts of the global economy.
July 13, 2012 11:37
