CSR: good business, or PR ploy?
Is corporate social responsibility just about the giant, camera-friendly donation cheques? Or is it a solid business proposition? Gulf Marketing Review investigates.
March 30, 2010 12:01The rise of ‘halal’ TV
March 31 2010 by Farrukh Naeem
More and more ‘Islamic’ television stations are being launched. And despite strict rules on content, they are proving increasingly popular with advertisers.
Up until the 1990s, most TV channels in Muslim-majority countries were broadcast by state-owned monopolies with limited reach outside their…
