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Rebranding of the whole Filmmaster Group

March 19 2012 by
Rebranding of the whole Filmmaster Group

Filmmaster Group rationalizes its brands in order to meet the challenges of global markets with a stronger and more coherent strategy. Redefinition in the naming of its operating companies, which from today will be made more uniform by changing to: Filmmaster Productions (ex Filmmaster), Filmmaster Events (ex K-events), Filmmaster MEA Productions (ex Dolce Vita Films) and Filmmaster MEA Events (ex Filmmaster Events). The process of internationalization and growth of the Group has highlighted the need to define a global strategy leading to a common brand policy. This is a merely formal change in naming that does not in any way alter the companyʼs structure or the quality that has always been a distinctive feature of work by Filmmaster Group. Events and audio-visual productions are today the core business of Filmmaster Group, which in 2011 won the executive production of the Rio 2016 Olympic Ceremonies in partnership with Brazilian company SRCOM.


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