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Rebranding of the whole Filmmaster GroupMarch 19 2012 by FilmmasterMEA
Filmmaster Group rationalizes its brands in order to meet the challenges of global markets with a stronger and more coherent strategy. Redefinition in the naming of its operating companies, which from today will be made more uniform by changing to: Filmmaster Productions (ex Filmmaster), Filmmaster Events (ex K-events), Filmmaster MEA Productions (ex Dolce Vita Films) and Filmmaster MEA Events (ex Filmmaster Events). The process of internationalization and growth of the Group has highlighted the need to define a global strategy leading to a common brand policy. This is a merely formal change in naming that does not in any way alter the companyʼs structure or the quality that has always been a distinctive feature of work by Filmmaster Group. Events and audio-visual productions are today the core business of Filmmaster Group, which in 2011 won the executive production of the Rio 2016 Olympic Ceremonies in partnership with Brazilian company SRCOM.