The capital is aiming to attract 3.9 million visitorsAugust 4, 2015 9:00
Can Saudi firms be brand savvy?February 2 2010 by Mohammed Abaalkheil
Going public is forcing many of Saudi Arabia’s traditional family firms to take a more modern approach to branding, says Mohammed Abaalkheil.
Saudi Arabia is evolving quickly, with new trends emerging that are changing the face of business and society. There has…