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  • Understanding the new Egypt consumer

    Understanding the new Egypt consumer

    While politics is consuming most of the conversations in Egypt, how can brands find a way to connect with the new Egypt consumer. Well, being supportive is a start.

    December 14, 2011 3:11
  • Secret sauce: Keep the mystery of your brand alive

    Secret sauce: Keep the mystery of your brand alive

    At least the vault that holds the secret formula is now in public view. Precious de Leon believes local brands should look at keeping the right kind of secrets too.

    December 13, 2011 2:01
  • Dubai’s 8th run at a DIFF-erent perspective on films

    Dubai’s 8th run at a DIFF-erent perspective on films

    Eight years on, the Dubai International Film Festival (DIFF) may have created a global profile for itself attracting a handful of indie films but it's still definitely a work in progress.

    December 12, 2011 4:51
 
  • Abu Dhabi’s necessary two steps backward

    Abu Dhabi’s necessary two steps backward

    The reassessment of Abu Dhabi's Vision 2030 resulted in job cuts and project delays. It would've been nice without a negative knock-on effect but perhaps it just couldn't be helped.

    December 11, 2011 6:10
 
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