Loading ...Brands get personal
By Rania Habib • Feb 28th, 2010 • Category: Cover Story, Special report, marketingMany of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?
Author Archive
Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?
Sporting chance
By Rania Habib • Feb 22nd, 2010 • Category: Cover Story, marketingSports sponsorship was slow to get off the ground in the Middle East, but as brands develop more vibrant and sophisticated approaches, the game is changing.
Always game, Part II
By Rania Habib • Dec 16th, 2009 • Category: Cover Story, International, Regional, TechnologyFrom World of Warcraft to Whack the Penguin, online gaming is a global phenomenon. And slowly but surely, the Middle East is playing its part, reports Communicate magazine. Part II.
Always game, Part I
By Rania Habib • Dec 15th, 2009 • Category: Cover Story, International, Regional, TechnologyFrom World of Warcraft to Whack the Penguin, online gaming is a global phenomenon. And slowly but surely, the Middle East is playing its part, reports Communicate magazine. Part I.
The kingdom and the crisis
By Rania Habib • Nov 12th, 2009 • Category: Cover Story, Media/Marketing, Regional, Saudi Arabia, advertisingSaudi Arabia’s advertising executives say they’ve changed the way they do business because of the economic crisis, and that the days of “babying” are over, reports Communicate.
Are you being served? Part II
By Rania Habib • Nov 9th, 2009 • Category: Cover Story, Media/Marketing, Regional, Special reportIs customer care in the GCC up to scratch? Communicate magazine investigates. Part II
Are you being served? Part I
By Rania Habib • Nov 7th, 2009 • Category: Cover Story, Media/Marketing, Regional, Special reportIs customer care in the GCC up to scratch? Communicate magazine investigates. Part I
Suspicious minds, Part II
By Rania Habib • Oct 6th, 2009 • Category: Cover Story, Media/Marketing, Regional, The WorkContrary to what you might think, investigative journalism is alive and snooping in the Middle East, says Communicate magazine, Part II.
Suspicious minds, Part I
By Rania Habib • Oct 5th, 2009 • Category: Cover Story, Media, Regional, The WorkContrary to what you might think, investigative journalism is alive and snooping in the Middle East, says Communicate magazine, Part I.
Is print dead? Part II
By Rania Habib • Jul 28th, 2009 • Category: Cover Story, Media/Marketing, RegionalA seismic shift is underway in the world of publishing. The very foundations of an industry are being redefined in real time, reports Communicate magazine. Part II
Is print dead? Part I
By Rania Habib • Jul 27th, 2009 • Category: Cover Story, Media/Marketing, RegionalA seismic shift is underway in the world of publishing. The very foundations of an industry are being redefined in real time, reports Communicate magazine. Part I
The rise of radio, Part II
By Rania Habib • Jun 25th, 2009 • Category: Cover Story, Nation, The Work, advertisingThe downturn may have an upside for one overlooked advertising medium, Part II.
The rise of radio, Part I
By Rania Habib • Jun 24th, 2009 • Category: Cover Story, Nation, The Work, advertisingThe downturn may have an upside for one overlooked advertising medium, Part I.
The agency of the future, Part II
By Rania Habib • Jun 8th, 2009 • Category: Cover Story, International, Regional, The Work, advertisingThe pace of change in the industry has become so fast it’s hard to know what’s next. Communicate asks regional marketers to gaze into their crystal balls, Part II.
The agency of the future, Part I
By Rania Habib • Jun 7th, 2009 • Category: Cover Story, International, Regional, The Work, advertisingThe pace of change in the industry has become so fast it’s hard to know what’s next. Communicate asks regional marketers to gaze into their crystal balls, Part I.
