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Bad vibes

December 1 2010 by
Bad vibes

Why do consumers seemingly love to loathe some brands? And what can businesses do to turn around an evil image? Rania Habib of Communicate magazine tries to find out.

A 2003 film documentary about corporations – named, obviously, The Corporation – explored big business’ legal status as a class…

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  • Paper chase

    Paper chase

    Leaving aside the question of profitability, how are the UAE’s newspapers responding to the demands of online? Are they yet equipped to deliver an online, 24/7 multimedia agenda?

    July 6, 2010 4:51
  • Sounds of Saudi

    Sounds of Saudi

    A more liberal and competitive radio market in KSA offers a wide range of opportunities for marketers.

    April 18, 2010 3:15
  • Brands get personal

    Brands get personal

    Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?

    February 28, 2010 5:00

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