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  • Bad vibes

    Bad vibes

    Why do consumers seemingly love to loathe some brands? And what can businesses do to turn around an evil image? Rania Habib of Communicate magazine tries to find out.

    December 1, 2010 4:48
  • Paper chase

    Paper chase

    Leaving aside the question of profitability, how are the UAE’s newspapers responding to the demands of online? Are they yet equipped to deliver an online, 24/7 multimedia agenda?

    July 6, 2010 4:51
  • Sounds of Saudi

    Sounds of Saudi

    A more liberal and competitive radio market in KSA offers a wide range of opportunities for marketers.

    April 18, 2010 3:15
 
  • Brands get personal

    Brands get personal

    Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?

    February 28, 2010 5:00
  • Sporting chance

    Sporting chance

    Sports sponsorship was slow to get off the ground in the Middle East, but as brands develop more vibrant and sophisticated approaches, the game is changing.

    February 22, 2010 4:12
  • Always game, Part II

    Always game, Part II

    From World of Warcraft to Whack the Penguin, online gaming is a global phenomenon. And slowly but surely, the Middle East is playing its part, reports Communicate magazine. Part II.

    December 16, 2009 9:19
 
  • Always game, Part I

    Always game, Part I

    From World of Warcraft to Whack the Penguin, online gaming is a global phenomenon. And slowly but surely, the Middle East is playing its part, reports Communicate magazine. Part I.

    December 15, 2009 12:11
  • The kingdom and the crisis

    The kingdom and the crisis

    Saudi Arabia’s advertising executives say they’ve changed the way they do business because of the economic crisis, and that the days of “babying” are over, reports Communicate.

    November 12, 2009 3:58
  • Are you being served? Part II

    Are you being served? Part II

    Is customer care in the GCC up to scratch? Communicate magazine investigates. Part II

    November 9, 2009 10:35
 
 
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