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  • What you don’t see

    What you don’t see

    Communicate finds out how one lingerie brand tries to be out there without causing outrage

    February 9, 2011 4:31
  • Collective power

    Collective power

    Group buying has taken off here in the Middle East, but can the daddy of them all, US-based Groupon, successfully enter the market? If so, what will established players make of it?

    January 31, 2011 12:53
  • Creative leap

    Creative leap

    If Kipp wasn’t such a coward, we’d start our own business. But it turns out we’d stand a better chance of success if we tied up with a branding agency…

    January 23, 2011 2:24
 
  • Loyalty following

    Loyalty following

    Customer loyalty programmes are a tried and tested way to build a following, but if you’re just starting out should you do it in house, or join an established provider?

    December 29, 2010 4:40
  • The value of PR

    The value of PR

    Following its second annual awards night, MEPRA says more companies and brands need to understand the full value offered by Public Relations. Kipp hears about the ‘high value’ discipline.

    December 15, 2010 12:00
 
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