Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
A beautiful ‘storey’
Jumeirah Lake Towers boss invites world community to name world's tallest commercial tower.
July 28, 2013 4:15 by Muhammad Aldalou
Planning, financing and constructing the world’s tallest commercial tower is, by no means, an easy feat. Moreover, Ahmed Sultan Bin Sulayem is under no illusions. However, he believes that when his plans come to fruition and the building is complete, it will be a beautiful and record-breaking story.
As the executive chairman of Dubai Multi Commodities Centre (DMCC) Authority, the body that governs the Jumeirah Lake Towers free zone, he understands why some would look at his recent announcement of constructing the purely commercial tower as a case of “putting all your eggs in one basket”.
“I know others may think it’s risky, but my view is that it [keeping it commercial] makes it the most efficient,” says Bin Sulayem in an exclusive interview with Kippreport. “The announcement of the building has already made the area prime, wait until construction begins.”
The tower, with the yet-to-be determined height, was announced by DMCC last month as part of its major expansion plans that include a multi-themed business park in the southern end of the JLT community. The authority has also recently announced the addition of extra parking slots (“which, the community screams for,” says Bin Sulayem) and the construction of a new mosque.
In more than one interview, the chairman has repeatedly said that the tower could very well surpass the Burj Khalifa in height, as long as it made sense and the demand was there. If that does happen, it wouldn’t be the first time that DMCC’s plans have changed halfway through.
For instance, when JLT-based Almas Tower, presently the Middle East’s tallest commercial building, was announced in 2002, it went from the original 40 to about 70 floors and was sold out in a matter of hours.
As far as naming the new tower goes, the chairman is inviting the world community to chip in their two cents on Twitter. Since it will be an iconic global tower and home to multinational companies, he added that he would rather get feedback from the world community than pay a hefty amount to a consultant.
“People can participate on my personal twitter handle,” says Bin Sulayem. “They can share their opinion on what the name should be, and if it clicks with what we have in mind, the winner will be rewarded with gold.”
The DMCC free zone is the fastest growing in the UAE and soon to be the country’s largest (within a matter of week, he says), attracting roughly 200 new companies a month and a total of 4,000 new companies over the past four years.