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Car maker fuels Facebook outrage

Subaru Emirates apologises for Facebook post

‘Sexist’ and ‘shameful’ post after fatal accident drives users’ complaints.

August 5, 2013 2:22 by

Subaru Emirates has issued an apology after one of its social media posts blamed a horrific car crash on the fact that the driver was a woman.

The post, which has gone viral, referred to an unfortunate accident on Friday, when a family of four died after crashing into the back of an abandoned car on Sheikh Zayed Road.

Dubbed by readers as ‘sexist’ and ‘shameful’, the post by the company’s local branch, titled: ‘Women drivers at it again’, has since been removed.

The post read: “An entire family has perished as a result of a grave mistake by a lady driver on SZR this weekend. A Jordanian woman parked her car right in the middle of the road on Sheikh Zayed motorway after it suffered from a tyre puncture. She ignored the driver’s warning to take her car off the road and fix the tyre on the hard shoulder area.

“Unfortunately a driver who was passing through that area had warned the woman to instantly take her car off the road but that she did not listen. Call it her ignorance, four innocent souls paid with their life including a nine-month-old baby boy.”

With readers not taking too kindly to the company’s remarks, Subaru Emirates’ Facebook page was soon flooded with a stream of angry comments. Rather than immediately removing the post and releasing a swift apology – as any social media expert would advise – the car maker engaged the users for almost an entire day.

When contacted, the company did not respond. However, according to news reports, a manager at Subaru said “action has been taken” against the agency handling the car maker’s social media account.

The public outcry continues even after the company issued an apology:

“A recent post on our Facebook page offended the sentiments of a number of people. Our sincere apology goes out to everyone for this. We respect your sentiments and have taken down the post with immediate effect. At Subaru, SAFETY IS OUR TOPMOST PRIORITY AND CONCERN.

“The news posted yesterday was intended as a general awareness message. Sometimes with the best of intentions a final communication may come out wrong. This was one such instance. We just want to bring to everyone’s notice to please be more cautious while driving. Our sincere apologies once again.”

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  1. Mike on August 6, 2013 8:11 am

    I believe that re-publishing such news is itself shameful. There is no need to spread such news. I think your post is itself targeting people in a bad manner. Having the power of media does not mean that you have rights to destroy others by taking a GOOD gesture.

  2. Muhammad Aldalou on August 6, 2013 9:15 am

    Thanks for your comment Mike. This article is merely a news piece that tells the story of both the original post by the company and the story as well. It is not targeting anyone in any manner, nor is it an opinion article on the situation.

    In fact, if we are “spreading” anything, as you say, it’s also the fact that the company apologised.

    Thanks for reading.

  3. chaz on August 12, 2013 12:22 pm

    When Oprah gets treated abysmally in Switzerland, the media goes into overdrive trying to find out the person involved.

    In this case, the advertising agency just ducked and dived. Thankfully Subaru sacked them.

    It brings into play another article here Kippers on so-called social media experts. Anyone can tweet a comment and not realise the consequences.


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