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Columbus’s Egg

KD Pic May 2013

We get so engrossed in playing catch-up that we lose sight of the fact that the landscape has changed and a new set of principles has taken hold of our existence, writes Kamal Dimachkie.

April 30, 2013 3:05 by



No doubt this reality has its pros and cons, but I am letting this one lie for there is no point pushing water uphill; after all, none of the above is likely to disappear any time soon, and the sooner we accept these new dynamics, the sooner we will be able to deploy valuable energy to bring about a new age of happiness and prosperity.

Could there be another way around this new reality? Is it logical for most, if not all, for our energy to be locked in cost-cutting and saving rather than building value and regenerating growth? Is it reasonable to expect that, in the absence of a magical wand to wave, the answer need not necessarily lie in technology or a new invention? Could a minor change in behaviour potentially liberate people’s time and energy so that it could be used productively elsewhere? So that it could be used more creatively to solve problems, to create markets, and to unleash growth.

My contention is that there indeed is, at least, one way. I say that as we squeeze more and more efficiency out of every working moment, we can bring about more transparency in equal measure. Doing so would help people make more informed decisions, spend their time where they know there is better reward and hit more home runs that they currently are. Furthermore, added transparency would increase selectivity in what people, and organisations, take on, thereby saving energy and improving casting which would not only liberate valuable productive time, but it would also help match skills, scale and resource cultural fit.



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