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Dh1,065 will get you this designer brown paper lunch bag…

If $$$ happens to be your middle name then you may wish to consider a little treat in the form of this Dh1,000+ designer lunch bag.


August 28, 2012 4:19 by

If you think ‘designer paper lunch bag’ is an oxymoron, then you probably aren’t the target audience for a new paper lunch bag launched by fashion designer, Jil Sander. ‘Vasari’ as it is called, yes this paper bag has a name, can be yours for a cool $290 (Dh1,065). So what is so special about this “Rolls Royce of paper bags” as it is known ?

The ‘Vasari’ is made of nothing but the finest “high-durability coated paper, featuring stitched seams, metal eyelets and a prominent designer logo.” Uh huh. If you are feeling particularly thrifty, you could opt for the black leather version of the ‘Vasari’ for a sweet $630 (Dh2,313).

Curious? We sure were. Here are a few grabs of the precious bag:



Though you may be tsk-tsking at the sheer extravagance of it all, fashion gurus would have you know the bag is the ultimate ‘must-have’ accesories for office chic. Charles Ellis from W Magazine calls the bag a ‘keeper’ and that it is interesting because: “it doesn’t venture far from the original, and it’s perfectly in sync with the fashion house’s minimalist roots.” Cue rolling eyes. First of all of course the bag is minimal or not far from the original-it is a brown paper bag for crying out loud!


1 Comment

  1. mandarin on August 29, 2012 10:06 am

    Its about peddling your wares with the right kind of jargon and attributing snob value to an object which is just another paper bag with ‘high durability’


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