Register for our free newsletter

Latest News

Employers hiring ‘socially certified’ people?

The social media alter ego

Kipp columnist Sarah Rassasse says that our social alter-ego can be extremely misleading and unreliable

March 25, 2013 5:35 by

By Sarah Rassasse

In today’s world, it is no secret that most of us lead two lives that are quite closely interconnected. One is our real day-to-day life, which still relies on human interaction, verbal speech and body language, and the other is our online world; which has none of the above.

In the same way we lead these two lives, we have developed two different reputations; one is our real life  and the other, which many usually refer to as their “social reputation”.

Social reputation lives on the idea that a group of people perceive you in a certain way. It relies on forming or building a perception (true or false) and getting people to buy into that perception. The main issue in today’s world is that the people that would stand and support that perception on the social media front would not necessarily know if that perception is true or not.

After all, they are relying on what you tell them and what you show them. Let me tell you how that is misleading and how it will cause the social platforms’ content to be unreliable in the future.

Just like LinkedIn endorsements, the social reputation is formed when you are able to make a number of people believe that you are someone or possess a number of skills (this might actually be the person you are, but unfortunately many people abuse this liberty and use it to their advantage). As we know today, most employers take to the social platforms such as Facebook and LinkedIn to gauge whether the potential employee is “socially certified” or not.

The challenge that most employees end up facing is hiring someone on the basis of social reputation; if a certain amount of people claim that this person is this, then he/she must be that.

In this decade, this phenomena has grown vastly that most people now are aware that possessing a social reputation of some sort will help them in their career advancements. The challenge that most companies face is to filter out the social reputation or rather connect the real reputation to the social reputation and see if they match.

When Sarah isn’t busy meeting clients and deadlines with Prototype, shes got her detective cap on; finding new social networks as well as testing out new features and spreading the word along the way. You can reach her [email protected]


  1. chaz on March 26, 2013 7:12 am

    The observations are correct, and I was left hanging on the last para thinking there was another page to go to!
    So presumably there is a follow up to this?

  2. M. Aldalou on March 26, 2013 8:36 am

    Hey Chaz, good to see you’ve been reading. I’ll have to check with Sarah but I also assume there will be a follow-up, unless of course it’s one of those ‘that’s all there is to say and that’s the reality’ sort of situations!

    Have a good day!

  3. Sarah Rassasse on March 26, 2013 4:53 pm

    Hello Chaz/ Muhammad,

    Yes there will be a follow up; however the next follow up will be based on how employers can use social platforms to identify the real reputation of a potential employee.

    Thanks for reading and stay tuned. :)

  4. Nona on March 27, 2013 1:56 pm

    Hi Sarah,

    Thank you for opening my eyes


Leave a Comment