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Go Red for Women campaign

Majid Al Futtaim campaign tests thousands of women

June 12, 2013 8:41 by



Four thousand four hundred and fifty women joined the “Go Red for Women” campaign, Majid Al Futtaim Properties’ CSR initiative. Medical professionals conducted several tests to check blood pressure, blood sugar, body mass index (BMI) and cholesterol rate, in addition to quick health consultations.

The tests were conducted over three weekends at Mall of the Emirates, Deira City Centre and Mirdif City Centre in Dubai; Ajman City Centre and Sharjah City Centre in the Northern Emirates; Bahrain City Centre in Bahrain; Muscat City Centre and Qurum City Centre in Oman and Alexandria City Centre and Maadi City Centre in Egypt.

“Go Red for Women,” founded by the American Heart Association is a global movement against cardiovascular diseases (CVD), a leading cause of death amongst women.

According to Dr. Cother Hajat, associate professor, Institute of Public Health and head of CVD Prevention Group at Emirates Cardiac Society, three times as many woman die from CVD as they do from breast cancer and 64 per cent of them who died of heart attack didn’t know that they had CVD.

Doctors cited major factors of CVD to be smoking and diabetes. They stressed on the alarming number of smokers amongst the young generation nowadays – 13 per cent of teenagers in the country are tobacco smokers. In the UAE, there are 30 per cent more young females (less than 18 years old) that are hooked into this habit than older females (According to Dr. Wedad Al-Maidoor).

Last year, more than 685 women were tested at Deira City Centre as part of the “Go Red for Women” campaign founded by the American Heart Association in 2004 and supported annually by more than 30 countries worldwide.



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