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Going for Gold-When UAE won its first Cannes Gold Lion
Remember TBWA\RAAD's nifty pizza magnet for Red Tomato?
June 20, 2012 4:51 by Eva Fernandes
When Dubai-based Red Tomato Pizza launched its fridge magnet digital solution, Kipp was amused—and it takes a lot to amuse Kipp. In fact it wasn’t just Kipp who was impressed; the whole world took note of the nifty device.
Covered in international press including Forbes and Mashable, the pizza magnet went viral. And now, Kipp learns, the pizza magnet has won the UAE its first Cannes Gold Lion. TBWA\RAAD Middle East was awarded the first Gold Lion in the Mobile category. It is a win for TBWA\RAAD and the creative industry in the UAE.
So, for one last time here is the short trailer of this award winning idea: