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A not-so-Iconic social media strategy
Two months after we asked Iconic about their in-store music selection, all we got back was a link to the site. Not cool.
December 7, 2011 9:32 by kippreport
In October, Kipp put tested the social media strength of a few local brands and found a mixture of responses. While there were a handful that were quick to reply and showed an understanding of social media communication there were others that, frankly, left us wondering why the brands ever bothered being ‘social’ at all.
We’ve rated and ranted on some of the brands that took a couple of weeks to respond. But one brand takes the cake. Landmark group’s Iconic store has a twitter page and a new and supposedly improved Facebook page and yet it took TWO WHOLE MONTHS to respond to a query our own Eva Fernandes asked them back in October 2. The response was given December 1 and it wasn’t even an actual answer. It was just a link to their new page.
Eva: i was at the Iconic store in DCC a week ago and I REALLY loved the music…i asked a staff member what tape was playing. He told me that it was actually an in-house DJ. Now I wished I asked for his name…any chance you’d still know? And…do you have any plans on getting more DJs playing in-house?
The response from a “Bautista Aicila” who didn’t introduce herself as an Iconic staff, but she seemed to conduct herself as one since she responded: “Hi EVa (sic), lease (sic) check the link thanks..” and then added the link to the new Facebook page.
Uhm. Really Iconic? Not even a “sorry we took so long” followed by a self-deprecating joke of some sort?
A response like this isn’t acceptable at all from any brand. But we do have to say we wouldn’t be as shocked if this kind of communication came from a brand that doesn’t necessarily require to be ‘down with kids’ like, oh oil and gas maybe? But Iconic aligns itself with the “very young and fresh” so one would think that this social media is something that be at the forefront of its communications and not an afterthought—a two-month afterthought.