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Blonde ambition

Blonde ambition

As a Lithuanian company gets ready to set up an island resort completely manned by blondes, Kipp wonders if you’d fancy making it your next holiday destination?

October 5, 2010 2:37 by



In what can undoubtedly be called a smart marketing move (if nothing else), a Lithuanian company named Olialia (pronounced Ooh La La) has revealed plans to set up a holiday resort in the Maldives run completely by blondes. Olialia intends to employ a completely blonde staff, right down to the direct flight to the island. Seriously, the flight will be managed by blonde staff – including the pilots.

The plans for the resort have come under severe criticism for being potentially racist (against the non-white Maldivians) and for objectifying blondes, but Olialia is unfazed. The company is no stranger to criticism thanks to its infamous preference for blondes; many have frowned upon the company’s ad campaigns which depict sultry blonde women occupied as scientists and board members of corporations. Olialia claims their intention is to break the stereotype of the dumb blonde. We’d love to think so, but something about Olialia’s dolled-up cleavage-baring blonde “scientists” undermines the argument for us. Kipp think the company may need to revise its PR strategy.

Whether you find it fascinating or it upsetting, you have to admit: it is provocative. And that means interest, and press coverage, and exposure, and probably customers. Marilyn Manroe taught us that Gentlemen do prefer blondes. The question is, do you? Kipp wants to know would you consider going to this island, and more importantly: can you can take a company like Olialia seriously?



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3 Comments

  1. Dismanirie on October 6, 2010 8:31 am

    Marilyn Manroe? Freudian slip, Kipp.

    If Olialia plans to employ only blondes, they can only hire Caucasian females. That will definitely not be permissible legally either in Lithuania or Maldives, so I suspect this Fantasy Island will not see the light of day.

     
  2. calvin on October 12, 2010 11:09 am

    I’ve discovered that in being politically correct quite often most businesses don’t do anything interesting or out of the box. This idea I am sure is offensive to a lot of people, except the target market. Single men going on a holiday who like blondes.

     
  3. Miss Anne Thropic on October 12, 2010 11:58 am

    This probably wouldn’t be illegal in the UAE given that jobs and accommodation can be advertised on the basis of gender, nationality, marital status and even religion,

     

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