Cover to cover
Does it matter if business magazines have the same cover image as their competitors?
January 4, 2009 2:52 by kippreport
According to the Middle East Media Guide 2008, the UAE publishes 16 English business magazines in all- weekly, bi-monthly, and monthly. So one would assume that it wouldn’t be too hard for a magazine, to keep track of what its competitors are publishing.
However, we were quite amused when we saw this picture comparing the cover pages of the October 2008 issue of Trends magazine and the December 2008 issue of Arabian Business.
While the story is similar, the picture is the same. The very same.
Do you think it doesn’t matter, or should magazines try to avoid repetition? At least on their covers?
Editors note- Trends magazine is owned by Mediaquest Corp, the parent company of Kippreport.
More on Kipp's Blog
-
Taking on Abercrombie & Fitch
-
Fake pilot ‘on the run’
-
Sharjah Police ‘steal’ your car
-
Ink yourself for a pay rise?
-
Entrepreneur Diaries: From crib to playground
-
Bikinis aren’t outlawed, but use ‘common sense’
-
Treading the fine line between inclusion and exclusion on Dubai’s beaches
-
Yet another stunning time-lapse video of Dubai
-
Maradona: Dubai is “wonderful tranquillity”
-
Cookery website eats its words
-
Will this man’s unfinished message encourage you not to text and drive?
-
For whom the Salik gates toll
-
Zuckerberg . . . and a screaming goat
-
Five days left – and counting – for Etisalat users
-
Nutella thieves on the run – caught sticky-handed?
-
‘VoIP services through Skype are still unauthorized’ – TRA
-
Over a coffee: Canadians get their UAE visas back
-
Sharing the love: Smells like team spirit
-
Dubai back in the game?
-
Why the bi-annual GITEX shopper is a good idea
Lately on Kipp
1 Comment
Well Mediaquest obviously use a Photo libary who must have the rights to that cover pic. And from what I remember from my days in that field, the Libary would keep a log of who has used their pics and where. When we used a shot (especially on a cover) we made sure and even paid for the privalige of anything in that series of shots not being used on another cover. Did Mediaquest not do their homework Kipp???? Or was the Photo Libary just a little too greedy??? Kipp you need to investiagte.