Cover to cover
Does it matter if business magazines have the same cover image as their competitors?
January 4, 2009 2:52 by kippreport
According to the Middle East Media Guide 2008, the UAE publishes 16 English business magazines in all- weekly, bi-monthly, and monthly. So one would assume that it wouldn’t be too hard for a magazine, to keep track of what its competitors are publishing.
However, we were quite amused when we saw this picture comparing the cover pages of the October 2008 issue of Trends magazine and the December 2008 issue of Arabian Business.
While the story is similar, the picture is the same. The very same.
Do you think it doesn’t matter, or should magazines try to avoid repetition? At least on their covers?
Editors note- Trends magazine is owned by Mediaquest Corp, the parent company of Kippreport.