Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Cyberloafing—All work and no web-browsing makes Jack a dull boy
Forward this to your boss. A recent study has found that web browsing can make employees more refreshed and productive.
August 23, 2011 12:56 by shafeer
Ordinarily, Kipp is genuinely peeved when scientists spend pools of money and effort, studying a phenomenon only to come to a conclusion that is accepted as common knowledge. Like, scientists discover eating a bucket of butter everyday will lead to heart diseases. Y’know…the no shit Sherlocks. But when the no-brainer findings work to our advantage, well then, that is a completely different story.
If you are anything like Kipp, we feel quite certain you will appreciate the findings of one particular study titled “Impact of Cyberloafing on Psychological Engagement” by Don J.Q. Chen and Vivien K.G Lim of the National University of Singapore, which was presented last week in Texas at the annual meeting of the Academy of Management, an association of management scholars (sounds like a blast, doesn’t it?).
The study found that, “web browsing can actually refresh tired workers and enhance their productivity, compared to other activities such as making personal calls, texts or emails.”
Talk about a no-brainer, but such findings can be the start of a revolution, especially for companies here in the UAE that are still stuck in the 1980’s and choose to monitor and restrict their employees’ internet access. Kipp knows of one company that does not allow its employees to access any social media sites (understandable), no newspaper websites—not even the business-related sections (inexcusable) and definitely do not allow them to visit Kipp (WHAT?!). Attempts to view restricted websites lead to a strict notification to the employee from Big Brother at the IT department that the system has made a note of your wayward attempts at peaking at the outside world. Very 1984, wouldn’t you agree?
If this describes your company, then take this report to your boss. Tell IT or HR that as these authors have found: “browsing the internet serves an important restorative function. (Because employees) usually choose to visit only the sites that they like—it’s like going for a coffee or snack break. Breaks of such nature are pleasurable, rejuvenating the web surfer.”
Scream until you are blue in the face and they should come around eventually. And then, log on to Kipp at the office for crying out loud!