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‘Dirham a day’ car rental too good to be true

‘Dirham a day’ car rental too good to be true

One Rent Car took AED2 million in deposits from customers, but failed to fulfill its promise of car hire for just AED1/day.

February 17, 2010 10:34 by

Renting a car for just one dirham a day sounds too good to be true – and, as it turns out, it is.

A UAE company called One Rent Car has reportedly taken up to AED2 million in deposits from hundreds of residents eager to take up such an offer, which was widely promoted in the local press.

The company intended to sell advertising wrapped around cars in its fleet, thus allowing it to offer rock-bottom rental rates.

But when One Rent Car’s customers arrived to collect their vehicles, they found that staff at the company’s Sharjah-based offices had vanished.
A group of around 30 customers, each of whom had paid a security deposit of AED3,000 per vehicle reserved, has filed a petition on Tuesday against the company at the Sharjah Civil Court, says the Khaleej Times. The police have not, as yet, accepted the case as criminal, according to the ‘One Rent Scam Group’ on Faceook.

As one post on the Facebook page says: “it was really toooooo goodddd to be true”.

Kipp is reminded of a high-profile case involving electronics firm Hoover, back in the early 1990s. A highly misguided promotion by the company offered free transatlantic flights to customers who spent more than GBP100 (AED580) on its products. Demand was so great that Hoover was forced to stump up $77 million to pay for flights – but still failed to provide tickets to everyone who qualified, leading to legal action against the company.

And so, One Rent Car’s ‘dirham a day’ car rental offer is not the first ‘too good to be true’ deal – and it probably won’t be the last.

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