Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
Don’t be a tease
Promos don’t mean anything if the company doesn’t have the resources to back it up. It’ll end up hurting the brand rather than helping it.
April 10, 2011 3:47 by Precious de Leon
If there’s anything that Kipp hates…erm okay let’s rephrase that…we realise that list is quite long…so: One of the things Kipp hates is waste. And this “100 promotion” is a potential waste of opportunity to create a completely positive buzz to the 100th destination celebration—and it’s all because of poor planning.
Fair warning to other companies not to jump into projects so quickly without checking if the proper infrastructure is in place first. Unless the purpose of the promo dangling is specifically to tease…and who wants that?