Don’t be a tease

Don’t be a tease

Promos don’t mean anything if the company doesn’t have the resources to back it up. It’ll end up hurting the brand rather than helping it.

April 10, 2011 3:47 by Precious de Leon

Instead of a working promotional site, an equally apologetic message comes on screen saying that the promotion will be extended once more, this time to April 13 and 14.

Kipp is mostly nonplussed about the whole thing. One would think that with a deal that Qatar Airways’ PR machines call “the biggest promotion in Qatar Airways 14-year history” that there would be an army of servers and technical wizards ready to take on the flood of bookings from this promo.

So will they or won’t they? We’ll only find out come April 13.
Kipp has found flying on Qatar Airways an enjoyable experience. There’s been a lot of thought to the service and features of the plane—even from way back in coach and especially the times we Kipp got the odd miraculous upgrade.

We’re just wondering why the same consideration could not have been extended to a promotion that has now become a potential egg on the company’s face.

If there’s one thing positive about the whole thing, it’s the deal sweetener that Qatar Airways has now added to the promotion. It’s a kind of information gathering raffle that encourages individuals to sign up for the Qatar Airways newsletter and invite their friends to do the same for a chance to win tickets 1 of 100 pairs of tickets.

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Tags: aviation, aviation promotions, destination marketing, promotions, Qatar airways, Qatar airways promotions