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Emirates 24-7 demands sexy tennis players

Emirates 24-7 demands sexy tennis players

Emirates 24-7 has once again excelled itself for standards, this time with a remarkably sexist article lamenting the lack of sex appeal in women’s tennis.

September 9, 2010 1:49 by



Kipp has a soft spot for most of the curiosities the Middle East has to offer, and in particular the marvelous clash of cultures we enjoy in Dubai. And, for the most part, we try to laugh or shrug off the more stupid aspects of life here.

But even we were a little tested and surprised this week to see that Emirates 24-7 has chosen to run a comment piece lamenting the lack of sexy women taking part in the US Open. No, we’re not kidding.

According to the paper, while drab perfectionists like Justine Henin have done their best to ensure all eyes remain on the balls in play, “having a beautiful, talented tennis player dressed in a short skirt is still a marketing man’s (and most other men as well) ultimate dream.”

Roopesh Raj writes: “Venus Williams is as much unlike your average beauty, as she is unlike your average tennis player. Which is what made her French maid costume at Roland Garros recently so uncomfortable for many. Let’s say if you have to trot out the ‘beauty lies in eye of the beholder’ cliché, then she falls into the talent category.”

Believe it or not, it gets worse. According to Raj, Serena Williams’s “Amazonian appeal” is only for some. Oh, and “Sania looked hot, but failed to win.”

We can, of course, add this to the cannon of articles published by Emirates 24-7 since it went Web-only that has left a little to be desired in the taste department. See also the choice of photo for the article on the bikini Brit at Dubai Mall (above) and the classic article, “When breasts can kill.” The worst thing about this one is probably that it comes from a sports journalist, who should surely show more appreciation for the tennis on display than the legs.

If Kipp weren’t in a good mood today, this incredibly stupid piece might have us more worked up. It’s insulting to pretty much every woman (let alone the tennis players), but worse, it merely adds ammunition to those who peg the UAE as a socially backward, immature nation playing at serious state-hood. A sexist mass-media is something we could do without.



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2 Comments

  1. S Mehta on September 13, 2010 11:13 am

    Ouf! Please get off your high horse.

     
  2. aman on July 22, 2011 5:35 pm

    Very good article .

     

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