‘The traditional ad banner is not dead, it has just evolved’June 1, 2015 4:00
Forget 2012: The world is ending in a month!
Or so warns a right-wing Christian billboard placed on some of Dubai’s busiest roads—just when Kipp thought we had seen it all...
April 11, 2011 3:39 by shafeer
Apparently the world is ending in less than a month…How does Kipp feel about it? Well…
We are amused, not because we are the worst kind of sinister cynics (well maybe we are) but more so because we found out about this revelation through a large Christian ad placed in a high traffic area, which is clearly a premium ad space.
If you don’t what we are on about, check out this article on Gulf News that tells the ridiculous-if-not-slightly-disconcerting story of how one American couple chose to advertise their belief that the world is going to end on May 21 (They say this is according to the Bible) on some of the busiest roads in the very (say-what-you-will) Islamic UAE.
The billboards, which the couple admit were softened for their Muslim audience, read “May 21 The great and terrible day, who shall be able to stand” in both English and Arabic.
Marie Sheahan, Media Representative of Family Radio told Gulf News that her husband and herself intended to “warn people about it, regardless of nationality, religion or anything else because this will affect everybody.” Though they found it difficult to get the ad out, they did find Emirates Neon Group (ENG) which agreed to put up the sign.
Of course after complaints were received, the municipality said it is going to remove the contentious ad. But mostly Kipp is surprised that in a country where proselytising is both illegal and punishable by death, such an ad got through the cracks. What could sometimes lead to an oversight to certain limitations otherwise everyone is aware of, Kipp wonders with one eyebrow raised.
But then again, judging by the things that get through on signages in town maybe we shouldn’t be too surprised. Consider the strict warning on the sign board on the Union Cooperative Hypermarket in Ghusais that warns its customers “Please to be informed that it is not Allowed to enter inside the hypermarket Dress with bare bodies” or the Indian dessert shop in Karama that has a big board with the words “SWEAT SHOP” flashing across it in neon lights.