Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
Furniture to last 300 years
A furniture company in Sweden promises products with a “guaranteed emotional and technical durability of 300 years.”
May 12, 2009 10:36 by Aarti Nagraj
A media information kit from Sweden-based Brikolör said:
“There is no concept outside the product itself. The question is rather; can there be such a thing as a quality within? Is there a sort of soul of a product or a furniture in itself? If so, how is that created? Is it when the many years experienced craftsman or designer builds something that truly matters to him or her?
Can you feel any of that by looking at a particular piece of furniture? By touching its texture? Do we even need to experience that feeling in order to build a lasting relationship with the product?
Brikolör has the ambition to manufacture furniture with a guaranteed emotional and technical durability of 300 years.”
How exactly can they “guarantee” 300 years? And as one of our colleagues pointed out, it almost sounds like the consumers will be getting married to the products.
Anyway, here is the best bit from the release:
“Brikolör will save the world.”
Amen to that.