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How did fizzy milk happen?

How did fizzy milk happen?

Coca Cola's fizzy milk drink will be launched soon. Excited?


July 27, 2009 3:01 by

Coca-Cola is launching a fizzy milk drink comprised of skimmed milk, sparkling water, flavored fruit and sugar. According to one of Coke’s copywriters, the drink, Vio, tastes “like a birthday party for a polar bear.”

Is that good or bad?

Anyway, the drink is currently undergoing marketing tests in New York, retailing at around AED9. It’ll come in four flavors: peach mango, berry, citrus and tropical colada.

Coke will market it as a healthy drink, but Vio will contain 26 grams of sugar – the equivalent of a regular coke – and 1.5 grams of fat.

Who comes up with this stuff?


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