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Kashing it in like the Kardashians

Kashing it in like the Kardashians

Love them or hate them, you have to admit the Kardashians are excellent at cashing in on the public interest surrounding them—of which the latest divorce is an brilliant illustration.

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November 1, 2011 3:57 by



When it comes to business ideas, you can’t deny that the Kardashian Klan are particularly gifted in capitalising their questionably constructed popularity.
Though, ordinarily Kipp would spend paragraphs upon paragraphs complaining about the vapid overexposed family, on the occasion of Kim filing for divorce from her husband—merely 72 days after the wedding—we are going to take a different angle on the story.
Let’s talk money. Apparently, the Kim+Kris media partnerships for the wedding alone earned the couple close to $18 million—including a $2.5 million deal with People magazine.
And that’s not it. Think about the extent to which ratings will unfortunately increase as millions of interested masses (the ones who were yelling their lungs out when Kim came to Dubai Mall) will not only watch but re-watch the series to find out what went wrong. Were the cracks visible prior to the split? Was there any truth to the rumors that emerged shortly after the wedding?
Say what you will about the Kardashians, (who were once described as big chest-ed babbling nasal toddlers), they have grasped and exploited the love for mainstream reality TV. Not only has the family branched out to do a good variety of reality shows, but they also have clothing lines, jewellery collections and even a perfume. Love them or hate them, you have to admit they know how to make a whole lot of money (and whole lot of fools of their viewers)—and this divorce is just the perfect illustration of that.


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